Studies about hard surface flooring like hardwood and laminate have shown that most people put a rug down on a new floor in the first 10 days following their purchase.
However after having the opportunity to study flooring purchases from hundred of thousands of shoppers covering hundreds of millions of feet of floors there is a stark reality: MORE THAN 40% of PEOPLE DO NOT GET A RUG DESPITE ALL OF THE BENEFITS.
Firstly new flooring is beautiful, but rugs enhance that beauty they don’t detract.
Secondly rugs offer some protection to some of those new floors and can be a perfect accent.
And third – rugs are really affordable! This is the dirty little secret that people don’t fully realize. Rugs are much more affordable than you think.
In a blind study when 5 rugs are put in front of consumers the prices that consumer guess for the rugs is often 2 times more than they really are in some cases 20x more. That’s right they guess the rug retail is $4,000 and it is closer to $200.
Part of the reason is because high quality rugs are available online for lower and lower costs. In the old days if you walk into Macy’s for a rug you could expect to pay $2,000 – $4,000. However, today those exact same rugs which are still priced like that in Macys and other retail stores can be found online at discounters like ONLINE AREA RUGS at a fraction of the price because they have low overhead and direct ship from rug warehouses to homes, offices, hotels or wherever the customer requires.
Because of this massive shift toward consumer choice you have the ability to change rugs every few years instead of thinking of them as heirlooms.
We do want to be clear that there are still heirloom quality rugs and a very high end niche available in the market, but it is such a tiny fraction of the market it isn’t worth wasting time talking about. That segment is basically crazy rich people who want something totally unique and part of the story is that they paid $150,000 for this rug. That same rug could be custom made with the same exact specification for 90% less if someone wanted to.
So the question is why haven’t you found a perfect rug or replaced that ratty rug from a couple years ago. It’s easier than you think. By the way, rugs are great to give as gifts. Your friends or family will appreciate the lasting beauty and immediate impact of adding a rug to their home. And you don’t have to tell them the rug they think cost you $2000.00 – was only $400 – with Free Shipping and No tax. 😉